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04/09/2008 00:09
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Image Reference Number: EPBW10_60_4
Title: Ercol: Showroom Exhibition Stand
Photographer: unknown
Date: c. 1969
Decade: 1960-1969
Manufacturer: Ercol Furniture Ltd.
Description: B/W photographic print showing: An Ercol showroom exhibition stand explaing their patented shock resistant method of suspension for seating. Also showing Windsor Settee (334/S), Easy Chair (334E).
Text Transcript: 'The ERCOL Patent No. 800828 shock resisting method of suspension. The Pirelli webbing was invented to create a platform of greatest comfort and lasting wear; for use with deep floating rubber cushions.
This webbing is built as the wall of a motor car tyre with rubber reinforced with the best type of cotton, used diagonally.
The webbing floats in a fixed desired position held only by winding the webbing round a dowl, allowing for stress and strain.'
Notes: Dated by others in the same batch.
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: photographic print
Object Dimensions (cm.): 30 x 26
Colour Type: black and white
Cataloguer: Stephen Gange-Moody
Date Catalogued: 10/12/2008 00:00
Auto ID Number: 2106
Categories: Advertising and Promotions/ Point of Sale and Retailing